DIGITAL VISUALIZATION FOR CULTURAL DISSEMINATION

Considering the consolidated use of visualization techniques for cultural heritage dissemination, the article illustrates different approaches to present archeological sites and museums’ collections. Through two case studies within the archeological field - the UNESCO cultural heritage site of Bagan and the Museo Egizio di Torino - creative uses of virtual reality (VR) and multimedia technologies and the related communication and interpretation opportunities are presented. By explaining the adopted workflows (from data/information acquisition to information processing and elaborated dissemination strategies), the contribution focuses on the role of graphic language and digital representation in defining narrative strategies addressed to heterogeneous audiences. Additionally, the expressive potential of digital visualization techniques for both online and onsite cultural communication is highlighted.