Historical Mode. Heritage e Revival in Contemporary Fashion

The article explores the links between fashion and the past in contemporary times, the love of revival,the taste for vintage and the importance of a brand’s cultural heritage. All elements that today, in themidst of globalisation, have become increasingly important. Brand heritage is a fundamental aspectof a brand’s identity, it represents what a brand is now seen through the lens of its own history. Thisyearningfortheappreciationofone’srootsisoneoftheprioritiesofthebigluxuryholdingcompanieswhich, for 25 years now, have tirelessly continued their climb up the ranks of the brands with the mostillustrious history