This chapter examines the integration of sustainability and corporate social responsibility (CSR) into luxury hospitality, with a focus on the Hotel Principe di Savoia in Milan as a case study. As part of the Dorchester Collection, this iconic property demonstrates how luxury hospitality can balance ecological, social, and cultural sustainability without compromising its premium status. The analysis addresses three research questions: the integration of sustainability into luxury offerings, the authenticity of such efforts beyond mere marketing, and the existence of a distinct "Italian way" of sustainable luxury hospitality. The findings highlight the pivotal role of employees in embedding CSR into guest interactions, emphasizing the co-creation of meaningful experiences aligned with "Made in Italy" values. Additionally, the chapter explores the hotel's adaptive CSR practices during the COVID-19 pandemic, which fostered resilience and organizational commitment.

Integrating Sustainability in Luxury Hospitality Experiences: The Italian Way of the Principe di Savoia, 2023.

Integrating Sustainability in Luxury Hospitality Experiences: The Italian Way of the Principe di Savoia

De Carlo, Manuela;Friel, Martha
2023-01-01

Abstract

This chapter examines the integration of sustainability and corporate social responsibility (CSR) into luxury hospitality, with a focus on the Hotel Principe di Savoia in Milan as a case study. As part of the Dorchester Collection, this iconic property demonstrates how luxury hospitality can balance ecological, social, and cultural sustainability without compromising its premium status. The analysis addresses three research questions: the integration of sustainability into luxury offerings, the authenticity of such efforts beyond mere marketing, and the existence of a distinct "Italian way" of sustainable luxury hospitality. The findings highlight the pivotal role of employees in embedding CSR into guest interactions, emphasizing the co-creation of meaningful experiences aligned with "Made in Italy" values. Additionally, the chapter explores the hotel's adaptive CSR practices during the COVID-19 pandemic, which fostered resilience and organizational commitment.
Inglese
2023
Serena Rovai; Manuela De Carlo
Made in Italy and the Luxury Market. Heritage, Sustainability and Innovation
978-1-032-30438-0
United States
Routledge
internazionale
A stampa
Settore SECS-P/07 - Economia Aziendale
Settore SECS-P/08 - Economia e Gestione delle Imprese
Settore ECON-06/A - Economia aziendale
Settore ECON-07/A - Economia e gestione delle imprese
3
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/49224
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