Strategic Value of Employee Relationships and Communicative Actions: Overcoming Corporate Crisis with Quality Internal Communication

A case study was conducted to understand how continuous managerial efforts and internal communication to secure employee safety would cultivate quality of relationships between company and employee publics and further influence employee communicative actions in crisis situations. This case study shows that positive employee communicative behaviors and decreased negative communicative actions would be likely during a crisis resulted from good quality relationships. This showed the value of good relationships to corporate strategic management and enhanced adaptability to organizational turbulence.