The present paper explores the relationship between destination and local firms in order to draw counter-seasonal polices able to reduce seasonality, by extending an existing tourism season. The reflection identifies, in a dynamic perspective, the actors involved, and the activities and processes necessary to implement a concrete strategy. The analysis is based on the Skipassfree case study, developed by Livigno (Italy). The conclusions suggest that a clear focus on “extremely seasonal” periods can be a valid premise for attracting local stakeholders. Concerning subjects called to design counter-seasonal policy, the process can easily be drawn at destination level if some “institutional actors” (like category associations, destination management organisations) are involved. In the presence of fragmented sectors, the design of financial participation mechanisms built around variable cost can represent a very useful solution.

Collaborazione pubblico-privata nelle destinazioni turistiche: il caso Skipassfree, 2011.

Collaborazione pubblico-privata nelle destinazioni turistiche: il caso Skipassfree

Sainaghi, Ruggero
2011

Abstract

The present paper explores the relationship between destination and local firms in order to draw counter-seasonal polices able to reduce seasonality, by extending an existing tourism season. The reflection identifies, in a dynamic perspective, the actors involved, and the activities and processes necessary to implement a concrete strategy. The analysis is based on the Skipassfree case study, developed by Livigno (Italy). The conclusions suggest that a clear focus on “extremely seasonal” periods can be a valid premise for attracting local stakeholders. Concerning subjects called to design counter-seasonal policy, the process can easily be drawn at destination level if some “institutional actors” (like category associations, destination management organisations) are involved. In the presence of fragmented sectors, the design of financial participation mechanisms built around variable cost can represent a very useful solution.
Italiano
2011
4
361
378
18
Italy
nazionale
esperti anonimi
senza ISI Impact Factor
A stampa
Settore SECS-P/07 - Economia Aziendale
1
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/4153
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • ???jsp.display-item.citation.isi??? ND
social impact