New biomedical practices and discourses: focus on surrogacy

This study, set in a discourse-analytical and constructionist framework, explores the impact of biomedical advances on language and discourse. The main focus is on surrogacy and on the websites of ten organizations promoting it, with headquarters in various countries where this practice is legal. The discursive representation of the different forms of surrogacy and related Assisted Reproduction Technologies is discussed, focusing in particular on the communicative strategies enacted to deal with the most sensitive and controversial aspects. The analysis provides evidence of an approach that represents surrogacy, the actors and the moral issues involved in absolutely positive terms, and at the same time disregards the most problematic and controversial aspects, making recourse to some recurrent discursive frames. A further aspect investigated is the representation and denomination of the various actors involved, in a context where the spread of new reproductive technologies has introduced the possibility of significantly altering the natural mechanisms presiding over the inception of human life, and has thus triggered a process of lexical innovation and adaptation of the basic vocabulary associated with reproduction and kinship roles.