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EnglishNew product development (NPD) is a counter-seasonal strategy able to reduce demand fluctuations, especially during the seasonal tails. No previous study has analysed this field through the lens of balanced scorecard (BSC). This explorative paper contributes to this gap and considers two research questions: i) How is a destination NPD process operationalized using the four BSC perspectives? ii) What is the relevance and content of each perspective in this particular field? The study deploys a longitudinal analysis of the Skipassfree product, launched by Livigno (Italy) in 2007. Over a decade, this product generated a significant uplift both in terms of hotel guests (+108%) and ski company clients (+248%). The proposed framework is built around 22 codes and incorporates a fifth BSC perspective (the destination context). “Learning and growth” is the most significant perspective with “alignment” being a key attribute, which suggests the relevance of innovation and stakeholders’ involvement.
The balanced scorecard of a new destination product: implications for lodging and skiing firms, 2018-05-11.
| Autori: | Sainaghi, Ruggero; Phillips, Paul; d’Angella, Francesca | |
| Data di pubblicazione: | 11-mag-2018 | |
| Titolo: | The balanced scorecard of a new destination product: implications for lodging and skiing firms | |
| Rivista: | ||
| Nazione editore: | United States | |
| Editore: | Elsevier | |
| Pagina iniziale: | 1 | |
| Pagina finale: | 15 | |
| Numero di pagine: | 15 | |
| Revisione (peer review): | esperti anonimi | |
| IF: | con ISI Impact Factor | |
| Rilevanza: | internazionale | |
| Lingua: | English | |
| Digital Object Identifier (DOI): | http://dx.doi.org/10.1016/j.ijhm.2018.05.011 | |
| Settore Scientifico Disciplinare: | Settore SECS-P/07 - Economia Aziendale | |
| Keywords: | Balanced scorecard (BSC) New product development (NPD) Skipassfree Performance Livigno (Italy) | |
| Abstract: | New product development (NPD) is a counter-seasonal strategy able to reduce demand fluctuations, especially during the seasonal tails. No previous study has analysed this field through the lens of balanced scorecard (BSC). This explorative paper contributes to this gap and considers two research questions: i) How is a destination NPD process operationalized using the four BSC perspectives? ii) What is the relevance and content of each perspective in this particular field? The study deploys a longitudinal analysis of the Skipassfree product, launched by Livigno (Italy) in 2007. Over a decade, this product generated a significant uplift both in terms of hotel guests (+108%) and ski company clients (+248%). The proposed framework is built around 22 codes and incorporates a fifth BSC perspective (the destination context). “Learning and growth” is the most significant perspective with “alignment” being a key attribute, which suggests the relevance of innovation and stakeholders’ involvement. | |
| Numero degli autori: | 3 | |
| Supporto: | Online | |
| Data di accettazione: | 8-mag-2018 | |
| Appare nelle tipologie: | 1.01 Articolo in rivista |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| 14_Sainaghi_Phillips_d'Angella_2018_IJHM_Skipassfree-BSC.pdf | Manuscript | N/A | Administrator |
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