The purpose of the paper is to examine the role of organizational conditions and managerial style in enhancing employee internal voice and brand ambassador behavior. Our approach includes a literature review of the organization and managerial context influencing employee communication behaviors with a particular focus on the retail sector. A study of a retail company based on interviews with manager, document analysis, and a survey. The main findings indicate that particular cultural conditions, such as freedom of speech and democracy, and relationships with managers, are major factors influencing internal voice behavior. Furthermore, since employees do not perform positive brand ambassador behaviors if their only commitment is continuance commitment, affective commitment is highly strategic. The study revealed that at the adoption of conceptual models that address a company's needs is an effective practice that a must be customized to the specific context and in order to sustain positive voice behavior among employee, managers should leverage an entire set of contextual conditions. This article embraces a holistic view encompassing both internal and external communication behaviors of employees, and studies their antecedents as a single set, which increases knowledge about drivers of employee communication behavior.

The influence of the Organizational and Managerial Context on Employee Internal Voice and Brand Ambassador Behavior: A study of a Retail Company, 2018-07.

The influence of the Organizational and Managerial Context on Employee Internal Voice and Brand Ambassador Behavior: A study of a Retail Company

Mazzei, Alessandra;Quaratino, Luca
2018-07

Abstract

The purpose of the paper is to examine the role of organizational conditions and managerial style in enhancing employee internal voice and brand ambassador behavior. Our approach includes a literature review of the organization and managerial context influencing employee communication behaviors with a particular focus on the retail sector. A study of a retail company based on interviews with manager, document analysis, and a survey. The main findings indicate that particular cultural conditions, such as freedom of speech and democracy, and relationships with managers, are major factors influencing internal voice behavior. Furthermore, since employees do not perform positive brand ambassador behaviors if their only commitment is continuance commitment, affective commitment is highly strategic. The study revealed that at the adoption of conceptual models that address a company's needs is an effective practice that a must be customized to the specific context and in order to sustain positive voice behavior among employee, managers should leverage an entire set of contextual conditions. This article embraces a holistic view encompassing both internal and external communication behaviors of employees, and studies their antecedents as a single set, which increases knowledge about drivers of employee communication behavior.
Inglese
Estonian Business School
36/37
10
23
14
Estonia
internazionale
esperti anonimi
senza ISI Impact Factor
A stampa
Settore SECS-P/08 - Economia e Gestione delle Imprese
Settore SECS-P/10 - Organizzazione Aziendale
2
File in questo prodotto:
File Dimensione Formato  
EBS - JMC 36-37 S.indd.pdf

accesso solo dalla rete interna

Dimensione 4.54 MB
Formato Adobe PDF
4.54 MB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/26143
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • ???jsp.display-item.citation.isi??? ND
social impact