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EnglishCommunity foundations are nonprofit organizations promoting philanthropy for projects useful in a defined geographic area. This paper aims to highlight how U.S. community foundations are building a generous society with the engagement of multiple stakeholders. Our study analyses the marketing strategies of a sample of 100 of the largest U.S. community foundations in 2010 and 2013. A cluster analysis examines financial performance, aver- age number of recipients, and related organizations to discover the level of philanthropic activities and relationships, revenue diversi- fication, and the level of competition on the fundraising side.
U.S. community foundations: building a generous society in challenging times, 2018-03-26.
| Autori: | Esposito, Annamaria; Besana, Angela |
| Data di pubblicazione: | 26-mar-2018 |
| Titolo: | U.S. community foundations: building a generous society in challenging times |
| Rivista: | |
| Nazione editore: | United States |
| Editore: | Haworth Press |
| Pagina iniziale: | 1 |
| Pagina finale: | 28 |
| Numero di pagine: | 28 |
| Revisione (peer review): | esperti anonimi |
| IF: | con ISI Impact Factor |
| Rilevanza: | internazionale |
| Lingua: | English |
| URL: | https://doi.org/10.1080/10495142.2018.1452817 |
| Digital Object Identifier (DOI): | http://dx.doi.org/10.1080/10495142.2018.1452817 |
| Settore Scientifico Disciplinare: | Settore SECS-P/08 - Economia e Gestione delle Imprese Settore SECS-P/01 - Economia Politica |
| Keywords: | Community foundations; marketing strategies; stakeholder engagement; financial performances |
| Abstract: | Community foundations are nonprofit organizations promoting philanthropy for projects useful in a defined geographic area. This paper aims to highlight how U.S. community foundations are building a generous society with the engagement of multiple stakeholders. Our study analyses the marketing strategies of a sample of 100 of the largest U.S. community foundations in 2010 and 2013. A cluster analysis examines financial performance, aver- age number of recipients, and related organizations to discover the level of philanthropic activities and relationships, revenue diversi- fication, and the level of competition on the fundraising side. |
| Numero degli autori: | 2 |
| Supporto: | Online |
| Data di accettazione: | 10-dic-2017 |
| Appare nelle tipologie: | 1.01 Articolo in rivista |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| Proof_Esposito_Besana.pdf | N/A | Administrator |
http://hdl.handle.net/10808/24999
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