U.S. community foundations: building a generous society in challenging times

Community foundations are nonprofit organizations promoting philanthropy for projects useful in a defined geographic area. This paper aims to highlight how U.S. community foundations are building a generous society with the engagement of multiple stakeholders. Our study analyses the marketing strategies of a sample of 100 of the largest U.S. community foundations in 2010 and 2013. A cluster analysis examines financial performance, aver- age number of recipients, and related organizations to discover the level of philanthropic activities and relationships, revenue diversi- fication, and the level of competition on the fundraising side.