The author analyses the role of Corporate Communication in the digital age. Building on the concept that Big Data is not limited to production sectors and data-driven business models, the analysis shows that Big Data implies fundamental changes in the way information in all fields of professional communication will be handled.
The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession, 2017.
The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession
MURTARELLI, GRAZIA
2017-01-01
Abstract
The author analyses the role of Corporate Communication in the digital age. Building on the concept that Big Data is not limited to production sectors and data-driven business models, the analysis shows that Big Data implies fundamental changes in the way information in all fields of professional communication will be handled.
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