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EnglishEmotions are a complex phenomenon that entails a tricky problem regarding the measurement. To partially overcome this question, we assess emotions both using self‐report and measures commonly used in neuromarketing. This study assesses the accuracy of the recall after 4 months regarding two social advertising videos about female genital mutilation. Forty female participants were recruited. The skin conductance trend of the participants is different when viewing the two videos. The majority of participants (94.9%) reported that the two videos elicited different emotions (sadness for the first video and anger for the second one). Furthermore, according to arousal and valence model, these data are consistent with the literature that underlines the importance of psychophysiological indexes in measuring emotions and their associations with memory performances.
The impact of emotions on recall: An empirical study on social ads, 2017-03.
| Autori: | Missaglia, Anna Laura; OPPO , ANNALISA; MAURI , MAURIZIO; GHIRINGHELLI, BARBARA; RUSSO, VINCENZO |
| Data di pubblicazione: | mar-2017 |
| Titolo: | The impact of emotions on recall: An empirical study on social ads |
| Rivista: | |
| Nazione editore: | United Kingdom |
| Editore: | Wikey |
| Pagina iniziale: | 1 |
| Pagina finale: | 10 |
| Numero di pagine: | 10 |
| Revisione (peer review): | esperti anonimi |
| IF: | con ISI Impact Factor |
| Rilevanza: | internazionale |
| Lingua: | English |
| URL: | http://onlinelibrary.wiley.com/doi/10.1002/cb.1642/abstract;jsessionid=CDDF451334780A5687A17537948B060B.f04t02 |
| Digital Object Identifier (DOI): | http://dx.doi.org/10.1002/cb.1642 |
| Settore Scientifico Disciplinare: | Settore M-PSI/06 - Psicologia del Lavoro e delle Organizzazioni |
| Keywords: | advertising, emotion, memory, psychophysiology, skin conductance |
| Abstract: | Emotions are a complex phenomenon that entails a tricky problem regarding the measurement. To partially overcome this question, we assess emotions both using self‐report and measures commonly used in neuromarketing. This study assesses the accuracy of the recall after 4 months regarding two social advertising videos about female genital mutilation. Forty female participants were recruited. The skin conductance trend of the participants is different when viewing the two videos. The majority of participants (94.9%) reported that the two videos elicited different emotions (sadness for the first video and anger for the second one). Furthermore, according to arousal and valence model, these data are consistent with the literature that underlines the importance of psychophysiological indexes in measuring emotions and their associations with memory performances. |
| Numero degli autori: | 6 |
| Supporto: | A stampa |
| Data di accettazione: | 29-gen-2017 |
| Appare nelle tipologie: | 1.01 Articolo in rivista |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| Journal of consumer behavior.pdf | Paper | N/A | Open Access Visualizza/Apri |
http://hdl.handle.net/10808/21293
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