In recent years political participations and political consumerism have highlighted the ethical and responsible side of consumptions practices. Internet at large and social media have increased the likelihood of engaging in political consumerism. According to previous researches, among social networking sites, Twitter is more focused on the sharing of opinions and information, thus is more likely to be used as a mean to debate about political consumerism. The paper presents the results of a qualitative analysis conducted on Twitter posts. The aim was to analyze Italian consumer reactions to the news concerning McDonald’s and Coca-Cola official sponsorship of Expo 2015.

Net-Activism on Twitter: McDonald’s and Coca Cola @Expo2015, 2017.

Net-Activism on Twitter: McDonald’s and Coca Cola @Expo2015

MORTARA, ARIELA
2017-01-01

Abstract

In recent years political participations and political consumerism have highlighted the ethical and responsible side of consumptions practices. Internet at large and social media have increased the likelihood of engaging in political consumerism. According to previous researches, among social networking sites, Twitter is more focused on the sharing of opinions and information, thus is more likely to be used as a mean to debate about political consumerism. The paper presents the results of a qualitative analysis conducted on Twitter posts. The aim was to analyze Italian consumer reactions to the news concerning McDonald’s and Coca-Cola official sponsorship of Expo 2015.
Inglese
2017
Antonelli, Francesco
Net-Activism: how digital technologies have been changing individual and collective actions
97
107
11
978-88-94885-15-6
Italy
Roma
RomaTrE-Press
esperti anonimi
internazionale
A stampa
Settore SPS/09 - Sociologia dei Processi economici e del Lavoro
2
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/21205
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