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EnglishIn recent years political participations and political consumerism have highlighted the ethical and responsible side of consumptions practices. Internet at large and social media have increased the likelihood of engaging in political consumerism. According to previous researches, among social networking sites, Twitter is more focused on the sharing of opinions and information, thus is more likely to be used as a mean to debate about political consumerism. The paper presents the results of a qualitative analysis conducted on Twitter posts. The aim was to analyze Italian consumer reactions to the news concerning McDonald’s and Coca-Cola official sponsorship of Expo 2015.
Net-Activism on Twitter: McDonald’s and Coca Cola @Expo2015, 2017.
| Autori: | Fragapane, Stefania; MORTARA, ARIELA |
| Data di pubblicazione: | 2017 |
| Titolo: | Net-Activism on Twitter: McDonald’s and Coca Cola @Expo2015 |
| Luogo di pubblicazione: | Roma |
| Nazione editore: | Italy |
| Editore: | RomaTrE-Press |
| Titolo del libro: | Net-Activism: how digital technologies have been changing individual and collective actions |
| Tutti i curatori: | Antonelli, Francesco |
| ISBN: | 978-88-94885-15-6 |
| Pagina iniziale: | 97 |
| Pagina finale: | 107 |
| Numero di pagine: | 11 |
| Revisione (peer review): | esperti anonimi |
| Rilevanza: | internazionale |
| Lingua: | English |
| Settore Scientifico Disciplinare: | Settore SPS/09 - Sociologia dei Processi economici e del Lavoro |
| Parole Chiave: | Netactivism, Twitter, McDonald's, Coca Cola |
| Abstract: | In recent years political participations and political consumerism have highlighted the ethical and responsible side of consumptions practices. Internet at large and social media have increased the likelihood of engaging in political consumerism. According to previous researches, among social networking sites, Twitter is more focused on the sharing of opinions and information, thus is more likely to be used as a mean to debate about political consumerism. The paper presents the results of a qualitative analysis conducted on Twitter posts. The aim was to analyze Italian consumer reactions to the news concerning McDonald’s and Coca-Cola official sponsorship of Expo 2015. |
| Numero degli autori: | 2 |
| Supporto: | A stampa |
| Appare nelle tipologie: | 2.01 Contributo in volume (Capitolo o Saggio) |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| Fragapane-Mortara-Netactivism-pubblicato.pdf | articolo principale | N/A | Open Access Visualizza/Apri | |
| Netactivism-indice.pdf | Indice libro | N/A | Open Access Visualizza/Apri |
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