Tourism and photography have been always strongly interlinked. With the rise of smartphones and social network travellers’ photography exit the boundaries of friends and family and is now available to a wider audience. This is challenging the tourism gaze theory, which postulate that tourists photography is industry-driven and socially constructed. This exploratory research studied a visual social network to understand travellers digital mediated gaze during a mega event. Particularly the study shades lights on iconic places/attractions portrayed and on the ideal self represented by the event goers highlighting the presence of iconic places and staged personal pictures.