This chapter explores the ability of Entrepreneurial Organization Theory (Alvarez & Barney, 2004; Burns, 2005; Busenitz et al., 2003; Bygrave, 1989; Dew, Ramakrishna & Venkataraman, 2004; Foss & Klein, 2005; Ireland, Hitt & Sirmon, 2003) to provide a unique conceptual framework that can be used to integrate and evaluate each strategic dimension of communication.

Adopting an Entrepreneurial Perspective in the Study of Strategic Communication, 2015.

Adopting an Entrepreneurial Perspective in the Study of Strategic Communication

Romenti, Stefania;Invernizzi, Emanuele
2015-01-01

Abstract

This chapter explores the ability of Entrepreneurial Organization Theory (Alvarez & Barney, 2004; Burns, 2005; Busenitz et al., 2003; Bygrave, 1989; Dew, Ramakrishna & Venkataraman, 2004; Foss & Klein, 2005; Ireland, Hitt & Sirmon, 2003) to provide a unique conceptual framework that can be used to integrate and evaluate each strategic dimension of communication.
Inglese
Holtzhausen Derina, Zerfass Ansgar
Handbook of strategic communication
214
228
15
9780415530019
United States
New York
Routledge
esperti anonimi
internazionale
A stampa
Settore SECS-P/08 - Economia E Gestione Delle Imprese
2
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/11528
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