This chapter explores the ability of Entrepreneurial Organization Theory (Alvarez & Barney, 2004; Burns, 2005; Busenitz et al., 2003; Bygrave, 1989; Dew, Ramakrishna & Venkataraman, 2004; Foss & Klein, 2005; Ireland, Hitt & Sirmon, 2003) to provide a unique conceptual framework that can be used to integrate and evaluate each strategic dimension of communication.
Adopting an Entrepreneurial Perspective in the Study of Strategic Communication, 2015.
Adopting an Entrepreneurial Perspective in the Study of Strategic Communication
Romenti, Stefania;Invernizzi, Emanuele
2015-01-01
Abstract
This chapter explores the ability of Entrepreneurial Organization Theory (Alvarez & Barney, 2004; Burns, 2005; Busenitz et al., 2003; Bygrave, 1989; Dew, Ramakrishna & Venkataraman, 2004; Foss & Klein, 2005; Ireland, Hitt & Sirmon, 2003) to provide a unique conceptual framework that can be used to integrate and evaluate each strategic dimension of communication.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
