Crisis communication has emerged as a hot topic after the global financial crisis that started in the second half of 2008. A survey of 61 Italian companies examined internal crisis communication strategies and the characteristics of that communication in order to understand the role of communication in safeguarding relationships of trust with employees. The main results show that companies have used poorly internal communication as a strategic lever to develop employee commitment and have adopted a broadly defensive approach that may undermine their intangible assets. The study offers implications for practice and suggestions for future research.

Internal Crisis Communicationa Strategies to Protect Trust Relationships: A Study of Italian Companies, 2015.

Internal Crisis Communicationa Strategies to Protect Trust Relationships: A Study of Italian Companies

Mazzei, Alessandra;Ravazzani, Silvia
2015

Abstract

Crisis communication has emerged as a hot topic after the global financial crisis that started in the second half of 2008. A survey of 61 Italian companies examined internal crisis communication strategies and the characteristics of that communication in order to understand the role of communication in safeguarding relationships of trust with employees. The main results show that companies have used poorly internal communication as a strategic lever to develop employee commitment and have adopted a broadly defensive approach that may undermine their intangible assets. The study offers implications for practice and suggestions for future research.
Inglese
2013
52
3
319
337
19
United Kingdom
internazionale
esperti anonimi
A stampa
Settore SECS-P/08 - Economia E Gestione Delle Imprese
2
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/11285
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