That communication has taken on a strategic role in governance and organisational development is now widely accepted among communication and management scholars (Argenti 2008 ; Cornelissen 2011 ; van Riel and Fombrun 2007 ). This thesis is reinforced by pointing out that the process of institutionalising communication, which began at the end of the twentieth century, has fi rmly established itself in large fi rms, both public and private.

Relationships and quality management: the Pastificio Rana case study, 2013.

Relationships and quality management: the Pastificio Rana case study

Romenti, Stefania;Invernizzi, Emanuele
2013-01-01

Abstract

That communication has taken on a strategic role in governance and organisational development is now widely accepted among communication and management scholars (Argenti 2008 ; Cornelissen 2011 ; van Riel and Fombrun 2007 ). This thesis is reinforced by pointing out that the process of institutionalising communication, which began at the end of the twentieth century, has fi rmly established itself in large fi rms, both public and private.
Inglese
2013
Balmer, John; Illia, Laura; Gonzales Del Valle Brena, Almudena
Contemporary perspectives on Corporate Marketing
85
100
16
978-0-415-66209-3
United States
Oxon
Routledge
esperti anonimi
internazionale
A stampa
Settore SECS-P/08 - Economia E Gestione Delle Imprese
2
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/9696
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