Performative Ontologies and Phygital Fetishism: Neoliberal Exploitation of Creativity Implemented Through Robotics and/or Generative AI

The Paper discusses the notion of performance in order to explore the imagery managed by fashion companies and designed with the aim of generative AI; 3) The implementation of Multimodal AI through Wearable Technologies as an example of new social robots, cognitive devices, and“radical technologies” (Greenfield 2017). Analysis will help to describe how the integration between physical and digital, on one hand, and between emotions and automation, on the other, is creating an infallible circuit of ontological exploitation.