Employee communication innovations, changing demands, and practices for the future

This chapter deepens a major innovation in the conceptualization of employee communica- tion that puts at the center the role of employees as communicators. Following this, the chap- ter discusses the changing demands and practices that show the intricate role of employee communication in a series of organizational processes: sustaining voice and silence behav- ior of employees which is beneficial to the company, managing the hybrid work context and digitization, supporting employee well-being, assuring equity and inclusion of diversities, and turning employees into allies of the sustainability strategies of companies. Finally, it high- lights a series of trends that will influence the future of employee communication.