ATM Manifesto. Stories, Journeys and Design

Communication is a design process that conveys messages and builds relationships, weaving a dense web of meaning. When the communication process involves a urban mobility company, the concepts and content build up in layers, creating an especially dynamic and forward-thinking message. A means of transport is a medium by definition, and in this case represents the message itself. Reviewing and showcasing the extensive work ATM has accomplished over its history through the means of institutional communication projects highlights the importance of the message as an “immediate medium”, a clever blend of text and image, aimed at creating direct engagement with the public and sparking open reflection about social behaviours and community attitudes. Community and communication share the same root, and when messages become manifestos, they yield emblematic and exemplary results, accessible to all. ATM MANIFESTO offers a unique chance to revisit a slice of Milan’s history where design and visual communication have always been intertwined with transportation and travelers, creating extraordinary momentum around the design culture.