Digitalization and Economic Performance of Italian Performing Arts in 2022.

If the COVID-19 pandemic disrupted the Italian performing arts industry, the European Union and the Italian Government were ready to make up for the lack of resources of cultural organizations. Digitalization was at the heart of European and State policies and funding and provided grants to organizations that demonstrated spending on marketing and IT, digitalization of businesses and communication. This paper aims to understand how the COVID-19 pandemic forced a sample of 992 Italian performing arts to cope with stringency and resulted as a stimulus to develop digitalization, which remained a precious legacy in the post-pandemic 2022.