Internal crisis communication

Internal crisis communication is a dynamic and broad process including an acute phase preceded by a pre-crisis one and followed by a recovery and relaunch stage. During this process all organizational members, and in particular employees, are both receivers, senders and sense- makers in a communication arena intertwined with the external environment. Before a crisis occurs it is necessary to create engagement, relationship quality and crisis awareness. During the acute phase, due to the special relational bond of employees with their employer, an organization should adopt communication strategies showing concern for the need for protection of employees. After the crisis a renewal discourse is desirable to relaunch the organization