Collaborazione pubblico-privata nelle destinazioni turistiche: il caso Skipassfree

The present paper explores the relationship between destination and local firms in order to draw counter-seasonal polices able to reduce seasonality, by extending an existing tourism season. The reflection identifies, in a dynamic perspective, the actors involved, and the activities and processes necessary to implement a concrete strategy. The analysis is based on the Skipassfree case study, developed by Livigno (Italy). The conclusions suggest that a clear focus on “extremely seasonal” periods can be a valid premise for attracting local stakeholders. Concerning subjects called to design counter-seasonal policy, the process can easily be drawn at destination level if some “institutional actors” (like category associations, destination management organisations) are involved. In the presence of fragmented sectors, the design of financial participation mechanisms built around variable cost can represent a very useful solution.