Locked down: strategie (seriali) di sopravvivenza durante la pandemia

This paper aims to consider the main changes in television schedules and consumer habits in the first period of the lockdown (March-April 2020) due to the Covid-19 pandemic, with particular attention to the forms and dissemination of TV series. The main purpose is to highlight the impact of domestic confinement on audience ratings, on the role of television even in age groups traditionally not interested in it, and above all on the function performed by TV series in a decidedly anomalous situation of use. Nostalgia as an antidote to a distressing present, the practice of rewatch and the need to escape through comic contents seem to be the poles around which, in the considered period, both the production needs of the television industry and the fruition practices are intertwined.