The aim of this article is to outline the path of growth and development that proceeds from the icon to the cultural icon, defining its semiotic status and describing the specificities of its formation. The cultural icon is, from the semiotic point of view, a symbolic hypoicon generated in the symbolic way within a specific sub-culture. Cultural icons can reach a higher level of brand awareness and they permit heritage marketing actions

Storie di icona. Dall’icona all’icona culturale, 2020-05.

Storie di icona. Dall’icona all’icona culturale

Ferraresi, Mauro
2020-05-01

Abstract

The aim of this article is to outline the path of growth and development that proceeds from the icon to the cultural icon, defining its semiotic status and describing the specificities of its formation. The cultural icon is, from the semiotic point of view, a symbolic hypoicon generated in the symbolic way within a specific sub-culture. Cultural icons can reach a higher level of brand awareness and they permit heritage marketing actions
Italiano
mag-2020
nov-2019
Associazione Culturale Ocula
21
22
7
15
9
Italy
nazionale
esperti anonimi
senza ISI Impact Factor
A stampa
Settore SPS/08 - Sociologia dei Processi Culturali e Comunicativi
1
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/34143
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