CLIMATE CHANGE COMMUNICATION. AN HISTORICAL ANALYSIS OVER EVOLUTION OF THE COMMUNICATION REGARDING THE CHANGE OF THE CLIMATE AND ENVIRONMENT IN THE LAST DECADES.

Climate change is the greatest challenge of our time. It is a challenge not only for those who have to try to stem it with specific technologies, policies and actions. Climate change is also the biggest communication challenge human kind has ever faced. How can we effectively communicate this event and which catastrophic consequences could it have on the whole humanity and on the entire life on Earth? This doctoral research traces the evolution of the concept of climate change and its diffusion and relationship with political communication and its effects on mass communication. The environment of digital communication and post-truth, are the perimeter of formation of a theme that, until now, has been treated almost exclusively as emergency and catastrophe. How to develop a communicational and narrative path that is an obstacle to falsification and that makes the event to be perceived as an opportunity for social development? The complexity of the theme requires planning, strategy and an accurate use of multiple communication platforms and different channels. The only use of communication on emergencies is limited, and it generates a cognitive slowdown that causes loss of valuable time that should be used to act.