Employees as advocates or adversaries during a corporate crisis: the role of perceived authenticity and employee empowerment

Purpose of the paper: this study investigates the impact of organization perceived authentic behaviors, employee empowerment and quality of organization-employee relationship on employees’ positive megaphoning during crisis situations, i.e. the voluntary information forwarded regarding organizational accomplishments. Methodology: a survey was administered on 306 current employees who are working full-time in a semiconductor company in Italy (LFoundry, Avezzano, AQ- Italy), where a corporate crisis was ongoing by the time the research was conducted. Results: results suggest that both organizations’ authentic behavior and employee empowerment increased the likelihood of positive megaphoning and reduced intentions of negative megaphoning regarding a corporate crisis. Furthermore, it was found a significant mediation impact of the organization-employee relationship on employee behaviors regarding an organizational crisis. Research limitations: the study is a single organization one, therefore further research is required to confirm findings in different countries and companies. Practical implications: companies should invest on the levers of interpersonal relationships, empowerment and the authenticity of the organization not only because they allow to improve the organizational climate in a moment of ordinary organizational life, but especially because they encourage the employees’ active alliance in the event of crises. In a crisis situation, organizations’ authentic actions are likely to be more powerful than their words, or even individuals’ intrinsic motivation. Originality of the paper: this paper contributes to theory development in the field of internal crisis communication, showing that during crisis situations, organizational effort and perceived organizational authenticity are a better predictor of positive megaphoning than employee empowerment and intrinsic motivation.