This paper focuses on job advertisements posted on LinkedIn, a Social Networking Site (SNS) tailored to the workplace environment. The job advertisement is a long-lived genre, which existed mainly in the daily/weekly press environment in the form of classified ad until it migrated to the Web. A further development came from the rise of SNSs: the job advert moved to an online community context, with all the social implications of this fact. The aim is to describe the peculiarities of the LinkedIn job advertisement as a sub-genre, identifying similarities with and differences from job ads posted on other online platforms, as well as from the traditional printed job ads published in newspapers. Findings provide evidence of a significant degree of generic integrity, with some changes due to the migration to the web environment, and even more meaningful changes due to the re-contextualization of the genre in a SNS.

Job advertisements on LinkedIn: generic integrity and evolution, 2018.

Job advertisements on LinkedIn: generic integrity and evolution

Garzone, Giuliana Elena
2018-01-01

Abstract

This paper focuses on job advertisements posted on LinkedIn, a Social Networking Site (SNS) tailored to the workplace environment. The job advertisement is a long-lived genre, which existed mainly in the daily/weekly press environment in the form of classified ad until it migrated to the Web. A further development came from the rise of SNSs: the job advert moved to an online community context, with all the social implications of this fact. The aim is to describe the peculiarities of the LinkedIn job advertisement as a sub-genre, identifying similarities with and differences from job ads posted on other online platforms, as well as from the traditional printed job ads published in newspapers. Findings provide evidence of a significant degree of generic integrity, with some changes due to the migration to the web environment, and even more meaningful changes due to the re-contextualization of the genre in a SNS.
Inglese
2018
http://siba-ese.unisalento.it/index.php/linguelinguaggi/article/view/18893/16578
Università del Salento
26
197
218
22
Italy
internazionale
esperti anonimi
Online
Settore L-LIN/12 - Lingua e Traduzione - Lingua Inglese
1
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/26527
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