Community foundations are nonprofit organizations promoting philanthropy for projects useful in a defined geographic area. This paper aims to highlight how U.S. community foundations are building a generous society with the engagement of multiple stakeholders. Our study analyses the marketing strategies of a sample of 100 of the largest U.S. community foundations in 2010 and 2013. A cluster analysis examines financial performance, aver- age number of recipients, and related organizations to discover the level of philanthropic activities and relationships, revenue diversi- fication, and the level of competition on the fundraising side.

U.S. community foundations: building a generous society in challenging times, 2018-03-26.

U.S. community foundations: building a generous society in challenging times

Esposito, Annamaria
;
Besana, Angela
2018-03-26

Abstract

Community foundations are nonprofit organizations promoting philanthropy for projects useful in a defined geographic area. This paper aims to highlight how U.S. community foundations are building a generous society with the engagement of multiple stakeholders. Our study analyses the marketing strategies of a sample of 100 of the largest U.S. community foundations in 2010 and 2013. A cluster analysis examines financial performance, aver- age number of recipients, and related organizations to discover the level of philanthropic activities and relationships, revenue diversi- fication, and the level of competition on the fundraising side.
Inglese
26-mar-2018
10-dic-2017
https://doi.org/10.1080/10495142.2018.1452817
Haworth Press
1
28
28
United States
internazionale
esperti anonimi
con ISI Impact Factor
Online
Settore SECS-P/08 - Economia e Gestione delle Imprese
Settore SECS-P/01 - Economia Politica
2
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/24999
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