Disneyization is a term coined by Alan Bryman (1999), who had been influenced by the concept of McDonaldization introduced by George Ritzer (1993). This concept tries to explain how the values governing the actions of the two multinationals are able to establish models and processes, “systemscapes” (Bryman, 2004), which eventually influence a wide range of companies and organizations around the world. Both have triggered revolutionary changes in consumer environment, which have brought further important consequences to both consumer behavior and social life.

Disneyization, 2017.

Disneyization

Polesana, Maria Angela
2017-01-01

Abstract

Disneyization is a term coined by Alan Bryman (1999), who had been influenced by the concept of McDonaldization introduced by George Ritzer (1993). This concept tries to explain how the values governing the actions of the two multinationals are able to establish models and processes, “systemscapes” (Bryman, 2004), which eventually influence a wide range of companies and organizations around the world. Both have triggered revolutionary changes in consumer environment, which have brought further important consequences to both consumer behavior and social life.
Inglese
2017
Ritzer, George
The Blackwell Encyclopedia of Sociology
The Blackwell Encyclopedia of Sociology. Edited by George Ritzer
3
9781405124331
9781405165518
United States
New York
Wiley
internazionale
Online
Settore SPS/08 - Sociologia dei Processi Culturali e Comunicativi
1
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/22863
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