Social Media and Internal Stakeholders: examining the role of new technologies in organizational knowledge management

This paper focuses on the role of social media within organisations and its impact on knowledge management. By addressing this issue the paper tackles a blind spot in public relations research and seeks to engage the academy with emerging developments in practice. A new theoretical framework is introduced to guide future studies. This integrates research from the public relations field and management studies associated with dialogue with inter-disciplinary insights linked to the complexity sciences and commons theory.