The author analyses the role of Corporate Communication in the digital age. Building on the concept that Big Data is not limited to production sectors and data-driven business models, the analysis shows that Big Data implies fundamental changes in the way information in all fields of professional communication will be handled.

The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession, 2017.

The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession

MURTARELLI, GRAZIA
2017-01-01

Abstract

The author analyses the role of Corporate Communication in the digital age. Building on the concept that Big Data is not limited to production sectors and data-driven business models, the analysis shows that Big Data implies fundamental changes in the way information in all fields of professional communication will be handled.
Inglese
2017
Klewes, Joachim; Popp, Dirk; Rost-Hein, Manuela
Out-thinking Organizational Communications: The Impact of Digital Transformation
73
84
11
978-3-319-41844-5
Switzerland
Springer
esperti anonimi
internazionale
A stampa
Settore SECS-P/08 - Economia e Gestione delle Imprese
1
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/21991
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