Retailers’ sustainability, although being an extremely topical issue, does not seem to have been fully examined yet, neither as regards its conceptualization, nor with reference to the dynamics which distinguish its sustainable actions. Despite the extreme heterogeneity of the definitions and interpretations related to the concept of sustainability, this dimension does not seem sufficiently investigated in the supply chain. In this regard, retailers are acquiring a critical position in the value chain, as actors in charge of transferring material flows and also concepts and values related to the offer. For these reasons, a sustainable dimension is no longer a possible option but becomes an inescapable perspective for these operators, an active stand in the supply chain in terms of capability to orientate sustainable development policies. In literature several are the approaches to the analysis of the sustainability issue: determinants, motivations, operation methods, implications on the company’s image and on purchase behaviours. However, few are the contributions which aim at investigating this issue from a management perspective, with particular reference to retail companies. Considering such aspects, this paper aims at understanding the meaning of sustainability according to retail operators and how it affects business actions, focusing both on the influence of sustainability on the adopted business formula and on the supply chain dimension. On a methodological level, exploratory research was carried out in a sample of retailers, completed by three case studies concerning three leading retailing companies.

Sustainability in the supply chain: the retailers perspective, 2009.

Sustainability in the supply chain: the retailers perspective

Corsaro, Daniela;
2009-01-01

Abstract

Retailers’ sustainability, although being an extremely topical issue, does not seem to have been fully examined yet, neither as regards its conceptualization, nor with reference to the dynamics which distinguish its sustainable actions. Despite the extreme heterogeneity of the definitions and interpretations related to the concept of sustainability, this dimension does not seem sufficiently investigated in the supply chain. In this regard, retailers are acquiring a critical position in the value chain, as actors in charge of transferring material flows and also concepts and values related to the offer. For these reasons, a sustainable dimension is no longer a possible option but becomes an inescapable perspective for these operators, an active stand in the supply chain in terms of capability to orientate sustainable development policies. In literature several are the approaches to the analysis of the sustainability issue: determinants, motivations, operation methods, implications on the company’s image and on purchase behaviours. However, few are the contributions which aim at investigating this issue from a management perspective, with particular reference to retail companies. Considering such aspects, this paper aims at understanding the meaning of sustainability according to retail operators and how it affects business actions, focusing both on the influence of sustainability on the adopted business formula and on the supply chain dimension. On a methodological level, exploratory research was carried out in a sample of retailers, completed by three case studies concerning three leading retailing companies.
Inglese
2009
Fourteenth Biennial World Marketing Congress - AMS (Academy of Marketing Science)
Oslo
2009
internazionale
Proceedings of the 14th Biennial World Marketing Congress
1
5
0-939783-14-2
United States
Miami, FL
Academy of Marketing Science
A stampa
Settore SECS-P/08 - Economia e Gestione delle Imprese
4
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/21465
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact