In this study we explore service innovation as a collective phenomenon of new meanings creation and sharing. We shift the attention from the content of the innovative offering to the processes through which the innovation is created in service systems. Empirically we present the case of three companies operating in the food industries, Diet to Go, Eat’s and Gambero Rosso. We find out that the process of service innovation occurs through actors participating and sharing new value co-creation logics. A recursive on-going process arises where meanings are built collectively. Service innovation becomes a story of social construction through a process of sense-making.

Service Innovation: A Social Construction View, 2013.

Service Innovation: A Social Construction View

Corsaro, Daniela;
2013-01-01

Abstract

In this study we explore service innovation as a collective phenomenon of new meanings creation and sharing. We shift the attention from the content of the innovative offering to the processes through which the innovation is created in service systems. Empirically we present the case of three companies operating in the food industries, Diet to Go, Eat’s and Gambero Rosso. We find out that the process of service innovation occurs through actors participating and sharing new value co-creation logics. A recursive on-going process arises where meanings are built collectively. Service innovation becomes a story of social construction through a process of sense-making.
Inglese
2013
EURAM 2013: Annual Conference of the European Academy of Management
13
Istambul
2013
internazionale
Lost in translation: Marketing in an interconnected world
Karaosmanoğlu E.; Elmadağ Baş A. B.
369
375
77
978-9944-380-10-2
Turkey
Istanbul
EMAC, European Marketing Academy
A stampa
Settore SECS-P/08 - Economia e Gestione delle Imprese
3
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/21425
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