How to Create Destination Capabilities in the Field of New Product Development

This study aims to identify the key elements underlying a destination capability (DC), and to examine how these components interact to foster destination development. The paper uses Haugland et al.’s model (2011), which is structured around three major concepts: i) destination capabilities, ii) coordination at the destination level, iii) inter-destination bridge ties. To answer the research questions we carried out a preliminary study based on an inductive single-case study, represented by Skipassfree (Livigno, Italy). Skipassfree case study is analyzed along three stages: its “genesis”, its development, and last but not least its implementation through the use of a contractual form.