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EnglishThe purpose of this chapter is to present a university-student relationship framework for the student life cycle. A summary of research in relationship management from public relations, marketing, and related fields is provided as grounds for the new framework. Discussion of this framework is then extended in terms of its applicability for both offline and digital interactions. The latter of which is becoming increasingly significant to the university-student relationship and a variety of research related to its growth and importance is presented. The chapter closes with a discussion of the implications of the framework and digital relationship building for practitioners, which highlights both some key skills practitioners will need and beneficial ways to utilize the information the framework provides.
University-Student Relations: A Dynamic Framework in Offline and Digital Environments, 2015.
| Autori: | Lovari, Alessandro; Mazzei, Alessandra; Vibber, Kelly | |
| Data di pubblicazione: | 2015 | |
| Titolo: | University-Student Relations: A Dynamic Framework in Offline and Digital Environments | |
| Luogo di pubblicazione: | New York | |
| Nazione editore: | United States | |
| Editore: | Routledge | |
| Titolo del libro: | Public Relations as Relationship Management | |
| Tutti i curatori: | Ki, Eyun-Jung; Kim, Jeong-Nam; Ledingham, John A. | |
| ISBN: | 978-1-138-85382-9 | |
| Pagina iniziale: | 306 | |
| Pagina finale: | 329 | |
| Numero di pagine: | 24 | |
| Revisione (peer review): | comitato scientifico | |
| Rilevanza: | internazionale | |
| Lingua: | English | |
| Settore Scientifico Disciplinare: | Settore SECS-P/08 - Economia E Gestione Delle Imprese | |
| Keywords: | university-student relations; social media; dynamic framework | |
| Abstract: | The purpose of this chapter is to present a university-student relationship framework for the student life cycle. A summary of research in relationship management from public relations, marketing, and related fields is provided as grounds for the new framework. Discussion of this framework is then extended in terms of its applicability for both offline and digital interactions. The latter of which is becoming increasingly significant to the university-student relationship and a variety of research related to its growth and importance is presented. The chapter closes with a discussion of the implications of the framework and digital relationship building for practitioners, which highlights both some key skills practitioners will need and beneficial ways to utilize the information the framework provides. | |
| Numero degli autori: | 3 | |
| Supporto: | A stampa | |
| Data di accettazione: | 2014 | |
| Appare nelle tipologie: | 2.01 Contributo in volume (Capitolo o Saggio) |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| Lovari_Mazzei_Vibber_2015-compressed.pdf | capitolo | N/A | Administrator |
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