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EnglishFirst of all we will explore the impact of Information and Communication Technologies in the Cultural (creative) industries, particularly referring to the benefits of visibility and improvements in communication strategies. Then we will give evidence of the impact of ICT in the movie industry, whose budget are mainly conspicuous and today targeted to the Digital Movie, above all the USA Digital Movie. Performing arts seem to be theatrical arts not subject to digital transformation, neither in contents nor in media. Italian Symphony Orchestras do really show a meaningful trend in ICT and digital marketing development. The final research’s goal is to produce a sort of classification of innovative marketing activities in the creative market, based on homogeneous elements.
| Autori: | |
| Titolo: | Internet Marketing in Cultural Industries: from movie to arts |
| Tipo: | other - altro |
| Lingua: | ita |
| Data di pubblicazione: | 2010 |
| URL: | http://mpra.ub.uni-muenchen.de/19825/ |
| Pagina iniziale: | 1 |
| Pagina finale: | 19 |
| Numero di pagine: | 19 p. |
| Nazione editore: | DE |
| Luogo di pubblicazione: | Monaco |
| Editore: | Munich University Library |
| Altre informazioni significative: | Blind reviewed according to: The paper should be of academic nature. The topic should relate to economics, including the contiguous historical, social, and behavioral sciences and statistical as well as mathematical methods related to economics. Advertisements or surveys of contents of some other publication are not accepted, but review articles are. The paper must be complete and downloadable. |
| Keywords: | economia;cinema |
| Keywords: | movie industry;economics |
| Abstract: | First of all we will explore the impact of Information and Communication Technologies in the Cul...tural (creative) industries, particularly referring to the benefits of visibility and improvements in communication strategies. Then we will give evidence of the impact of ICT in the movie industry, whose budget are mainly conspicuous and today targeted to the Digital Movie, above all the USA Digital Movie. Performing arts seem to be theatrical arts not subject to digital transformation, neither in contents nor in media. Italian Symphony Orchestras do really show a meaningful trend in ICT and digital marketing development. The final research’s goal is to produce a sort of classification of innovative marketing activities in the creative market, based on homogeneous elements. |
| Citazione: | Internet Marketing in Cultural Industries: from movie to arts, 2010. |
| Appare nelle tipologie: | 7.13 Altro |
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