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EnglishThe Italian cultural industry is now marching on an innovative supply chain, whose main pattern consists in a new utility perception and consumption behaviours on the demand side and a strong vocation to invest in communication and public relations on the supply side. The content of this paper is an attempt to justify the emerging relevance of marketing strategies and investments in the Italian art market, referring to new incubators like art fairs – as concerns 2004’s interviews with art galleries - and to a modern and consistent approach to communication instruments evaluation for key competitors like auction houses.
The Italian Art Market and the importance of communication strategies: from fairs to auction houses' best practices, 2009.
| Autori: | |
| Titolo: | The Italian Art Market and the importance of communication strategies: from fairs to auction houses' best practices |
| Tipo: | other - altro |
| Lingua: | eng |
| Data di pubblicazione: | 2009 |
| URL: | http://mpra.ub.uni-muenchen.de/10513/ |
| Numero di pagine: | 11 p. |
| Nazione editore: | DE |
| Luogo di pubblicazione: | Monaco |
| Editore: | Munich University Library |
| Altre informazioni significative: | Blind reviewed according to: The paper should be of academic nature. The topic should relate to economics, including the contiguous historical, social, and behavioral sciences and statistical as well as mathematical methods related to economics. Advertisements or surveys of contents of some other publication are not accepted, but review articles are. The paper must be complete and downloadable. |
| Keywords: | mercato;arte |
| Keywords: | art;market |
| Abstract: | The Italian cultural industry is now marching on an innovative supply chain, whose main pattern ...consists in a new utility perception and consumption behaviours on the demand side and a strong vocation to invest in communication and public relations on the supply side. The content of this paper is an attempt to justify the emerging relevance of marketing strategies and investments in the Italian art market, referring to new incubators like art fairs – as concerns 2004’s interviews with art galleries - and to a modern and consistent approach to communication instruments evaluation for key competitors like auction houses. |
| Citazione: | The Italian Art Market and the importance of communication strategies: from fairs to auction houses' best practices, 2009. |
| Appare nelle tipologie: | 7.13 Altro |
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