Sfoglia per Autore
Interactionism vs. Reactionism: are shoppers always prone to store atmospherics?
2003-01-01 Massara, Francesco
Store atmosphere: still a fledgling art
2003-01-01 Massara, Francesco
Studio della relazione consumatore-ambiente in un sito virtuale: sviluppo e test di un modello teorico
2004-01-01 Massara, Francesco
Pavlov's dog goes shopping: interactionism vs. reactionism in store environments
2004-01-01 Massara, Francesco; Scapi, Daniele
Shopping goals as antecedents of store environment's preference: an exploratory analysis and theoretical developments
2005-01-01 Massara, Francesco; Pelloso, Giovanni
Investigating the consumer-environment interaction through image modelling technologies: an experimental evidence
2005-01-01 Massara, Francesco; Pelloso, Giovanni
Investigating the consumer-environment interaction through image modelling
2006-01-01 Massara, Francesco; Pelloso, Giovanni
Integration of consumer buying behavioral parameters with signal detection tests in a virtual environment: abstract
2006-05-01 Liu, Sandra S.; Melara, Roberto D.; Chen, Jie; Arangarasan, Ruj; Massara, Francesco
The impact of consumption goal on perceptual, cognitive and affective responses to retail environments: a conceptual framework
2007-01-01 Liu, Sandra; Massara, Francesco
A nutrition education test in a virtual store environment
2007-01-01 Massara, Francesco
Consumer's product-locating behavior: Exploring the Application of Signal Detection Theory
2008-01-01 Liu, Sandra; Massara, Francesco; Melara, Robert D.; Chen, Jie
Using virtual reality to grasp secrets of buying behavior
2009-01-01 Liu, Sandra; Massara, Francesco; Melara, Robert D.
Are You Telling Me the Truth? Authenticity of Responses in Virtual Worlds Research
2009-01-01 Massara, Francesco; Ancarani, Fabio; Costabile, Michele; Moirano, Maurizio; Ricotta, Francesco
Factors Affecting Response Accuracy in Virtual Worlds
2009-11-01 Massara, Francesco; Novak, Thomas P.
Adapting to a retail environment: Modeling consumer–environment interactions
2010-01-01 Liu, Sandra; Massara, Francesco; Melara, Robert D.
Context-specific Information Processing: Investigating Circumstances that Improve the Retention of Message Content
2010-06-01 Massara, Francesco; Novak, Thomas
The Role of Context and Content on Recognition Accuracy in Virtual Worlds
2011-01-01 Massara, Francesco; Novak, Thomas P.
Controcorrente: Percorsi di Crescita per le Aziende Italiane del Largo Consumo
2011-11-01 Pellegrini, Luca; Massara, Francesco
Marketing Visivo
2012-05-08 Massara, Francesco
Il dito o la luna? Osservare il consumatore prima dello scaffale
2012-10-25 Massara, Francesco
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